{"id":277,"count":70,"description":"<h2><a id=\"gioi-thieu\"><\/a>Th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc hoa Coty<\/h2>\r\nCoty Inc. l\u00e0 m\u1ed9t c\u00f4ng ty m\u1ef9 ph\u1ea9m c\u1ee7a M\u1ef9 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1904 b\u1edfi Fran\u00e7ois Coty. C\u00f4ng ty c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i New York, Hoa K\u1ef3 v\u00e0 chuy\u00ean s\u1ea3n xu\u1ea5t, ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i n\u01b0\u1edbc hoa, m\u1ef9 ph\u1ea9m, ch\u0103m s\u00f3c da, ch\u0103m s\u00f3c t\u00f3c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n kh\u00e1c.\n\nL\u1ecbch s\u1eed\n\nC\u00f4ng ty \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1904 b\u1edfi Fran\u00e7ois Coty, m\u1ed9t ng\u01b0\u1eddi nh\u1eadp c\u01b0 ng\u01b0\u1eddi Ph\u00e1p \u0111\u1ebfn Hoa K\u1ef3. Coty b\u1eaft \u0111\u1ea7u kinh doanh b\u1eb1ng c\u00e1ch b\u00e1n n\u01b0\u1edbc hoa c\u1ee7a m\u00ecnh cho c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng \u1edf New York. \u0110\u1ebfn n\u0103m 1910, \u00f4ng \u0111\u00e3 th\u00e0nh l\u1eadp c\u00f4ng ty Coty, Inc. v\u00e0 b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng kinh doanh ra to\u00e0n qu\u1ed1c.\n\nTrong nh\u1eefng n\u0103m 1920, Coty tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty n\u01b0\u1edbc hoa l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. C\u00f4ng ty \u0111\u00e3 gi\u1edbi thi\u1ec7u nhi\u1ec1u lo\u1ea1i n\u01b0\u1edbc hoa mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng, bao g\u1ed3m \"L'Origan\", \"Emeraude\" v\u00e0 \"L'Aimant\". Coty c\u0169ng l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng ng\u01b0\u1eddi m\u1eabu n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng c\u00e1o n\u01b0\u1edbc hoa c\u1ee7a m\u00ecnh.\n\nTrong nh\u1eefng n\u0103m 1930, Coty b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng kinh doanh sang c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c, bao g\u1ed3m m\u1ef9 ph\u1ea9m, ch\u0103m s\u00f3c da v\u00e0 ch\u0103m s\u00f3c t\u00f3c. C\u00f4ng ty c\u0169ng b\u1eaft \u0111\u1ea7u mua l\u1ea1i c\u00e1c c\u00f4ng ty m\u1ef9 ph\u1ea9m kh\u00e1c, bao g\u1ed3m Avon Products v\u00e0 Max Factor.\n\nTrong nh\u1eefng n\u0103m 1940 v\u00e0 1950, Coty ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng kinh doanh ra to\u00e0n th\u1ebf gi\u1edbi. C\u00f4ng ty \u0111\u00e3 th\u00e0nh l\u1eadp c\u00e1c chi nh\u00e1nh t\u1ea1i nhi\u1ec1u qu\u1ed1c gia, bao g\u1ed3m Anh, Ph\u00e1p, \u0110\u1ee9c v\u00e0 \u00dd.\n\nTrong nh\u1eefng n\u0103m 1960, Coty b\u1eaft \u0111\u1ea7u g\u1eb7p ph\u1ea3i s\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c c\u00f4ng ty m\u1ef9 ph\u1ea9m kh\u00e1c, bao g\u1ed3m Revlon v\u00e0 Est\u00e9e Lauder. C\u00f4ng ty c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 thay \u0111\u1ed5i trong th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u1eefng ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u \u01b0a chu\u1ed9ng c\u00e1c lo\u1ea1i n\u01b0\u1edbc hoa nh\u1eb9 nh\u00e0ng v\u00e0 t\u01b0\u01a1i m\u00e1t h\u01a1n.\n\nTrong nh\u1eefng n\u0103m 1970 v\u00e0 1980, Coty ti\u1ebfp t\u1ee5c g\u1eb7p ph\u1ea3i kh\u00f3 kh\u0103n v\u1ec1 t\u00e0i ch\u00ednh. C\u00f4ng ty \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n cho m\u1ed9t s\u1ed1 ch\u1ee7 s\u1edf h\u1eefu kh\u00e1c nhau, bao g\u1ed3m Unilever v\u00e0 Pfizer.\n\nN\u0103m 1992, Coty \u0111\u01b0\u1ee3c mua l\u1ea1i b\u1edfi Benckiser, m\u1ed9t c\u00f4ng ty h\u00f3a ch\u1ea5t c\u1ee7a \u0110\u1ee9c. Benckiser \u0111\u00e3 gi\u00fap Coty \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh v\u00e0 m\u1edf r\u1ed9ng kinh doanh.\n\nN\u0103m 2005, Coty \u0111\u01b0\u1ee3c b\u00e1n cho Joh. A. Benckiser, m\u1ed9t c\u00f4ng ty \u0111\u1ea7u t\u01b0 c\u1ee7a \u0110\u1ee9c. Joh. A. Benckiser \u0111\u00e3 ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o Coty v\u00e0 gi\u00fap c\u00f4ng ty m\u1edf r\u1ed9ng kinh doanh ra to\u00e0n th\u1ebf gi\u1edbi.\n\nN\u0103m 2016, Coty \u0111\u01b0\u1ee3c mua l\u1ea1i b\u1edfi KKR &amp; Co., m\u1ed9t c\u00f4ng ty \u0111\u1ea7u t\u01b0 t\u01b0 nh\u00e2n c\u1ee7a M\u1ef9. KKR &amp; Co. \u0111\u00e3 ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o Coty v\u00e0 gi\u00fap c\u00f4ng ty m\u1edf r\u1ed9ng kinh doanh sang c\u00e1c l\u0129nh v\u1ef1c m\u1edbi.\n\nTh\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng\n\nCoty s\u1edf h\u1eefu m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc hoa n\u1ed5i ti\u1ebfng, bao g\u1ed3m:\n\n* Calvin Klein\n* Chlo\u00e9\n* Davidoff\n* Gucci\n* Hugo Boss\n* Marc Jacobs\n* Michael Kors\n* Oscar de la Renta\n* Salvatore Ferragamo\n* Versace\n\nC\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c\n\nNgo\u00e0i n\u01b0\u1edbc hoa, Coty c\u00f2n s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m, ch\u0103m s\u00f3c da, ch\u0103m s\u00f3c t\u00f3c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n kh\u00e1c. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Coty \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i h\u01a1n 150 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\n\nCoty t\u1ea1i Vi\u1ec7t Nam\n\nCoty ch\u00ednh th\u1ee9c c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2009. C\u00f4ng ty \u0111\u00e3 m\u1edf v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 b\u1eaft \u0111\u1ea7u ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\n\nHi\u1ec7n t\u1ea1i, Coty l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty m\u1ef9 ph\u1ea9m l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Coty \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i h\u01a1n 10.000 \u0111i\u1ec3m b\u00e1n l\u1ebb tr\u00ean to\u00e0n qu\u1ed1c.\n\nT\u01b0\u01a1ng lai\n\nCoty l\u00e0 m\u1ed9t c\u00f4ng ty m\u1ef9 ph\u1ea9m to\u00e0n c\u1ea7u v\u1edbi l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi v\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng. C\u00f4ng ty \u0111ang ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Coty \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty m\u1ef9 ph\u1ea9m h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.","link":"https:\/\/luxuby.com\/nuoc-hoa\/coty","name":"Coty","slug":"coty","taxonomy":"product_cat","parent":0,"meta":[],"menu_order":0,"acf":[],"_links":{"self":[{"href":"https:\/\/luxuby.com\/nuoc-hoa\/wp-json\/wp\/v2\/product_cat\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxuby.com\/nuoc-hoa\/wp-json\/wp\/v2\/product_cat"}],"about":[{"href":"https:\/\/luxuby.com\/nuoc-hoa\/wp-json\/wp\/v2\/taxonomies\/product_cat"}],"wp:post_type":[{"href":"https:\/\/luxuby.com\/nuoc-hoa\/wp-json\/wp\/v2\/product?product_cat=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}